
"Puerto Rican Day Parade," 1998 Martin Wong
acrylic on linen, 30" x 24"
One may automatically picture the casitas of the jibaro, typical foods, Bomba y Plena, or the endearment of the coquí has paralleling identifiers of Puerto Rican ness. Yet, Puerto Rican culture has remained flux in light of the efflorescence of ideas from the mainstream market place. It has allowed for a continuity of pre-American colonial aesthetics, as well as for individual contributions to new accepted aspects of pop-culture. This flux attitude of the Puerto Rican identified has also by either a process of hegemony, economic survival or out of a need for the familiar throughout the Diaspora, fallen prey to the commercialization and incidentally the subjectification, and objectification, of its culture. Nowhere is this more apparent then in the mass production of the Puerto Rican “national” symbol, displayed on everything from shoes to head and hair accessories, during Puerto Rican Pride.
Walking down the streets of Harlem’s Eastside Barrio, one becomes immediately aware of the esthetics and ethos that in part make up Puerto Rican cultural identity. The iconic colors of red, white and blue, like their Motherland’s counterpart flag, play the role of unifier, identifier, and resonate with undertones of nationalistic principle. The stars and stripes of Puerto Rico, mirroring those of the Cuban Independence party, may partly have lost some of their meaning but have remained the singular most identified icon of identity. The reproduction of the flag on goods or the ritual practice of its use on clothing, altars, etc. etc; serves a dual purpose. One is role of symbolic unifier of a people, whose historic sense of “nation”, continues to play out even while paradoxically under a quasi-democratic colonial rule. In another sense, the symbol of Puerto Rican culture denotes an island that is struggling to preserve its identity of nation, culture and community vis-à-vis imperialistic rule and the overwhelming introduction of commodified goods and culture of the ruling elite.
So if the flag can be displayed on any miniscule object; can it begin to lose its nationalistic importance? Can it/ should it become a symbol that automatically equates to fashion, objectification or even harmless desecration? Why would a “nation” of people “el pueblo”, come together and object to the desecration of their national emblem when Madonna once decided to rub it against her sexual extremities during a concert or when burned on a W.A.S.P. owned television sitcom? (Seinfeld) Does the flag in of itself not read as text and invokes a history of struggle, oppression, freedom, and of social experience? An academic once asked an important question: Are Puerto Ricans actually perpetuating a process of “propelling the national flag into the open and out of its restricted political and ideological field of significance?” (Flores, pg 32) Should they be more interested in blaming “the sway of the global marketplace and mass consumption for stripping the paramount national symbol of its traditional spiritual aura?” (Flores, pg 32) Have they forgotten the struggle or the once fought for battle of national, not neo-colonial, identity?
My answer to that question is, No. The ongoing organized movements of both the Puerto Rican proletarian and the educated elite will always continue. Historically the dissemination of nationalistic ideology lives on in the form of for example the Young Lords Party and more recently, Vieques anti-booming and grass root movements, universities, and all those who chose to remember, and not forget history nor ignore the present. So fret not, Puerto Rican identity has not been diminished to a one day a year parade or fashionable flags swaying in the wind on the back of an Escalade. The ongoing collective consciousness clearly shows that many Puerto Ricans have not traded their sense of nationalism for that of a “state ideology and market culture.”
La monoestrella (lone star) has fallen pray to commercialization, colonization, objectification, oppression, recession, Protestant reformation, bomb-ification, non-voter-isation, but there still remain those Puerto Ricans who have not lost sight of the underlying significance of their not-yet-a-nation, national symbol or the multitude which constitutes the Puerto Rican experience.

Yusef, I salute you in a well writen page I never knew this side of you pa. You really are bless as a writer to say the least. You have put alot of work in your research and one needs to respect that. Keep up the good work always look up and never let negative peeks bring you down.
I must agree with you there yusef. It is an issue that has crossed my mind many of times however it takes time for others to understand the true meaning of puerto rican flag and its historical background. I applaud you bro for this excellent piece. By the way, Professor Flores is an a literary genius. Keep me posted on more of his literature. Peace.
Thank you, guys. I'm glad someone enjoyed these long drawn out pieces. I just wanted to remind people that its also important to look past all the cuties at the parade and take ownership of the past and ongoing present. Contentment for Ricky Martin being the flavor of last year's summer, or J-Lo's new debuted, is not reason enough for Pride. The collective is not about the gathering of the masses but about the voice of the people, their martyr’s echoes.
you missed one -ation, gentrification. Pero, you might have to be here on the island to see the affects of that process for all of the Puerto Rican nationality. i see you sighting Flores, but for real, when i first starting reading your essay on Puerto Rican national identity, i thought you just finished reading "Sponsered Identities" by Arlene Torres. i'm glad to see this is something that interests you. debes chequear tambien "El arte de bregar" by Arcadio Diaz Quinones. i don't think they got an english translation, pero i'm sure you can handle reading some spanish. Like your boys ya dijeron you know you are a gifted writer (not to mention photographer) and i can't wait for that book to come out. Ache asere!
Oh yeah, i was just going to say. Since i've been here in Puerto Rico i've learned a lot about this idea of "nation". What is a Puerto Rican? What i had always thought of being Puerto Rican before i moved to la Isla were things that i had learned growing up in East Harlem or with the Puerto Rican family i used to live with. Many of the Puerto Ricans here on la Isla don't consider Puerto Ricans in the U.S. to be Puerto Ricans. Son nuyoricans o floridirriquenos o phillyricans, lo que sea. They say that those Boricuas in the Diaspora are more gringo than Puerto Rican. Sometimes i hit them back and tell them that to me, their more gring-ified than the Puerto Ricans de alla. This past semester i took a class here at Universidad de Puerto Rico called "Puerto Rican Literature Written in the US". The class is offered by the english department and taught by a Yugoslavian woman from Patterson, NJ. i couldn't believe how unaware the boricuas de aca were about the Diaspora. anyway, lo voy a dejar asi...
Gentrification...Good one. I thank you for your addition to my omission. Can the Socialist nomad bring me a copy of "Sponsored Identities" next time he’s in NY for the Mayoral elections? Any good Socialist Party elects this year and how big is the party in NY?
"Puerto Rican Literature Written in the US", that's what happens when the Jibaro makes contact with the Caribbean Orientalist of sorts. Lol
Once again, thank you for observations and willingness to share. See you next month.